Pay for performance marketing (pay for leads, pay for performance, pay for performance model, pay 4 performance marketing model) is a digital marketing pricing model where the marketing agency receives compensation from a business for each new lead it obtains for the business. The agency creates marketing campaigns and promotions to garner and convert leads. Thus getting paid for the lead when it is passed onto the business.
from Avanti Vision Digital Marketing Blog http://inboundmarketing.avantivision.com/blog/pay-for-performance-marketing
