Anyone who runs a business, or simply anyone who peruses the internet nowadays, knows there is a shift happening in the marketing world (Well, at least we hope you know this if you're a business owner). The power is increasingly in the hands of the consumer. Today’s top marketing companies and top consumer brands know that modern marketing is about providing great educational content for their consumers rather than giving the hard sell.
from Avanti Vision Digital Marketing Blog http://inboundmarketing.avantivision.com/blog/important-considerations-for-industrial-manufacturers-and-distributors-when-choosing-a-content-marketing-company
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