What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.
Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business.
from Avanti Vision Digital Marketing Blog http://inboundmarketing.avantivision.com/blog/what-really-matters-to-consumers-when-producing-video