So your company is interested in doing some advertisement but not exactly sure where to begin. Facebook advertising can be a great way to start. It is low cost and can be highly targeted with Facebook’s vast access to individual user’s information. In this post, I will go over how to set up a Facebook advertisement and show you some techniques for targeting specific individuals interested in your product or service.
from Avanti Vision Digital Marketing Blog http://inboundmarketing.avantivision.com/blog/how-to-run-an-effective-facebook-advertisement-advanced-targeting-techniques